What is the difference between Transactional, Promotional and SendOTP route?
Transactional VS Promotional
Following are the listed differences between Transactional and Promotional routes:
| Transactional | Promotional |
| 1. These can be used for sending any type of information. Ex. Order updates, Bank Transactions etc. |
1. These are specifically used for marketing purposes. Ex. Sale, Offers etc. |
| 2. Transactional SMS can be sent any time |
2. Promotional SMS are sent between 9 AM to 9 PM only |
| 3. SMS can be sent on DND numbers | 3. SMS cannot be sent on DND numbers |
| 4. In API route=4 | 4. In API route=1 |
There is one more route ( SendOTP route) which is for SendOTP. if you are looking for OTP services, we would suggest you opt for SendOTP because it has various advantages over the traditional transactional route:
- Voice backup for failed SMS OTP, on our cost.
- We generate the OTP on your behalf, we send and we verify. You just have to call the APIs.
- The backend algorithm makes sure that the OTP is processed from our end in less than half-a-second.
P.S. We have upgraded mobile verification with SendOTP 2.0- faster, better performance, enhanced security. To know about SendOTP 2.0 contact at support@msg91.com.